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How to design your posters

When it comes to designing a poster, it’s important to appeal to the aesthetic tastes of your target audience.

Regardless of whether you’re promoting an event, hosting an opening or advertising a new product, cause or business venture, a poster has to be clear, eye-catching and sell your message in seconds.

Imagine someone’s standing at a bus stop waiting for their bus. There are a handful of posters scattered on a wall in front of them – one of them is yours. The person looks up at the wall and glances fleetingly towards those posters, and Bam! – That’s all the time you get to grab their attention and make your poster stand out from the rest!

So how do you pull this off? How do you make sure that your poster is the one to catch their eye? For us, it’s all about structure; it’s about knowing exactly what to include in your design to make your poster as effective as possible. Just think of poster design like a jigsaw and put it together piece by piece. It all starts with a blank page; for what comes after that, read on…

1. Background
The background colour forms the foundation of a poster and is what everything else sits on. Choosing a background colour may not seem like a crucial detail, but it can in fact set the mood and tone of your printed poster, so it’s important to consider this early in the design process.

2. Eye-catching Imagery
Posters are visual tools, so a strong, engaging image is key to drawing the focus. Make sure your image relates to your message and evokes the emotion you’re wanting to convey. For example, if you’re promoting a festival, make your imagery colourful and fun. If you’re raising awareness of a charitable cause, use a close up of a person looking sad. Tapping into a reader’s emotions through imagery is a great way to make an impact with your poster.

3. Snappy headline
To help your poster stand out, you’ll need a headline that grabs attention and communicates your message clearly. Make it short, snappy and compelling in a clear, bold font so it can easily be seen from a distance.

4. Tagline
Want to add a little more? Throw in a concise, memorable sub-header somewhere below your main headline. This allows you to elaborate on your message and fuel intrigue so that the viewer will want to know more.

5. Content
Additional content for your poster is optional depending on your message, but if you’re promoting an event or grand opening, it’s important to include the who, what, where, when and why. Bear in mind that your audience won’t stand around to read droves of information on your poster. You’ve only got a brief window of opportunity, so cut the waffle and keep content to the point.

6. Call to Action
The whole point of a poster is to inspire action, so make sure you don’t forget to tell your reader what to do next! You can do this by including contact details such as your website address or social media handles – anywhere that the reader can go to find more detailed information on what you’re promoting. A simple ‘Find out more at …….’ usually does the trick!

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Poster in Luton - how to deisgn your posters
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FSC Sustainable printing
Any economic activity has an impact on nature.

Especially in the printing industry these effects are particularly high due to the huge demand for paper and the use of chemicals. Jelprint has set a goal of keeping the impact on people and the environment as low as possible.

We try to find environmentally friendly and cost-effective solutions our products and therefore serve our overall social responsibility. The issue of environmental protection is an integral part of our company policy and all departments of Jelprint work hand in hand to achieve even better sustainable results.

Recycled Paper & Recycled Card

At Jelprint you can choose from natural or recycled papers for your printing in paperweights from 80 to 300gsm - for guaranteed environmentally friendly letterheads, brochures, flyers, folders, business cards, postcards, compliment slips, wedding invitations and many more.

Recycled paper consists of 100% recycled used paper. As well as saving wood resources, in comparison with conventional paper production, more than 70% of the energy and water used is saved, In short: Recycled paper significantly protects the environment.

Our Luton Print shop holds a range of recycled papers and cards.
Natural paper and Cards

All paper and card that is not coated during its manufacturing process, is known as natural paper.

So natural paper is an uncoated paper, which gives the print product a very good level of opacity and a vivid and high-class look and feel.

It is widely used for printing letterheads, brochures, writing pads, flyers, folded leaflets, greeting cards, postcards and business cards, compliment slips, invitations.

So for a perfectly printed finish choose a natural paper for your printing.
Everything your business could need
From the Leading Printer and Print shop in the Luton, Dunstable, Houghton Regis, Flitwick, Harlington and Bedfordshire areas.

We concentrate on getting the basics right - quality, service and price
Our printing is of the highest quality possible, our customer-focused service second to none, our efficient production process makes our prices the keenest on the market.
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Jelprint Services: Jelprint Print shop are Printers in Luton, Bedfordshire offering the following Printing Services in our Luton Print Shops.

If you are looking for Printers near Luton Airport or any printing services near Luton airport we offer Full Colour Digital Printing, Litho Printing, Business Printing, Full Colour Leaflet Printing, Flyer printing, Letterhead printing, Business Card printing, Posters printing, Postcard printing, Funeral Order of Services, Wedding Order or Services, NCR Duplicate Form printing (invoice printing etc), Banners, Pull up Banners, Roll up Banners, Signs, Flags, Display Boards, Black & White copying & Printing, Colour copying & Printing, label printing & Website design. We are also printers of Christmas Cards & Calendars - using our designs or we can print from a selection of your own photos or pictures to give you a bespoke design and Print Service.

We offer Print Finishing for all products that we print. i.e Laminating, Comb binding, Wire-binding

Jelprint Luton print shop can produce cheap budget flyers and budget printing yet still product Same Day High Quality Perfect Printed cheap printing and 24 hour printing by reducing our overheads and passing that saving to you
Free Delivery: in LUTON offer Free Delivery to the local area and offer print services to the following areas: Houghton Regis, Dunstable, Leighton Buzzard, Flitwick, Toddington, Hitchin, Bedford, Luton, Harlington, Harpenden, Hockliffe, Flamstead. We also delivery your printing to Luton Airport area. Anywhere in Bedfordshire and Courier your printing nationwide.

Jelprint Luton Print Shop - Price Beat Policy:
If you find the same quick printing service cheaper locally*, then our Jelprint Luton Print shop, will beat that price
*By locally, we mean printers in Luton, print shops in Houghton Regis, print shops in Dunstable, printing services near Luton Airport, print shops in Leighton Buzzard, print shops in Flitwick,print shops in Toddington, print shops in Hitchin, print shops in Harpenden, print shops in Bedford, print shops in Harlington, print shops in Hockliffe, print shops in Flamstead. We can Print on the Same Day, Next Day for a Fast Turnaround on your Printing Services from our Print Shop

Jelprint was founded by Adrian Clarke, formally of Prontaprint LUTON based in Houghton Regis which was previously Prontaprint in LUTON based in Bury Park, Luton, Bedfordshire
Leaflets and Flyers are available as A6 leaflets, DL leaflets, A5 leaflets, A4 leaflets and folded A4 leaflet sizes. Our customers use our leaflet printing and flyer printing in all areas of business including: takeaway menus, menus, folded menus, A5 menus, A4 menus, DL menus, folded DL menus, folded A4 menus and all other type of menu printing found in indian menu printing, pizza menu printing, chinese menu printing and takeaway menu printing. Our customers also use our heavier 300gsm gloss board flyers for Club flyers, Nightclub flyers, promotional flyers, nightclub leaflet printing, promotional club leaflet printing and many other types of flyer printing for clubs etc.

A5 leaflet are commonly used for building leaflets, plumbing leaflets, hairdresser leaflets, electrician leaflets, charity leaflets, diy leaflets, financial leaflets, marketing leaflets, promotional leaflets, special offer leaflets and cheap leaflets when people are testing the water before ordering bulk leaflets.Flyers can be commonly used for menu flyers, building flyers, plumbing flyers, hairdresser flyers, electrician flyers, charity flyers, diy flyers, financial flyers marketing flyers and promotional flyers.

Our leaflet printing and flyer printing can be printed in 24 hours, which basically means we will print your flyers or leaflets in 24 hours. We still need 24 hours to print your colour leaflets or colour flyers however, so if you were to order at the end of the day, we can only count the working hours of the following day.. Ask us about Same day Printing
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